The ‘Ryatanna.. For You’ program will be conducted across the state from Monday until the 27th of this month with the objective of strengthening farmers’ awareness and promoting sustainable agricultural practices. As part of this extensive outreach initiative, Agriculture Department officials and field staff will visit farmers door to door, providing valuable guidance on the effects of El Niño on agriculture, precautionary measures to minimize crop losses, suitable crop selection based on prevailing climatic conditions, and the proper purchase and scientific use of fertilizers.
During these interactions, officials will educate farmers about the Pancha Sutras of Agriculture, which focus on water security, demand-driven crop cultivation, adoption of modern agri-technologies, food processing and value addition, and effective utilization of government support schemes. The program aims to equip farmers with practical knowledge that can improve productivity, reduce risks, and enhance income opportunities.
To ensure that critical information reaches every farming household, informative pamphlets covering these key agricultural topics will be distributed to approximately 46.85 lakh farmers through the network of 8,451 Rythu Seva Kendras (RSKs) spread across 666 mandals. The initiative reflects the government’s commitment to empowering farmers with timely information, technological support, and sustainable farming practices for better agricultural outcomes.